From $0
to $50K
a Month
How PSM took a collegiate apparel line from a standing start to a $50K monthly run rate in under three months — paid ads, email and SMS, and a full content engine launched together.
The Background
365 Collegiate came to PSM at zero. No revenue history, no paid acquisition, no retention layer, and no content pipeline — just a product line and a market worth going after.
Collegiate apparel is a seasonal, community-driven category. It rewards brands that show up consistently in front of the right campuses and punishes brands that go quiet between drops. That meant the growth system had to be built for cadence, not for a single launch.
The Challenge
Starting from zero means there is nothing to optimize against. No purchase data to feed the pixel, no email list to activate, no library of creative that has already proven it converts. Every one of those assets had to be created before spend could scale.
The timeline made it harder. Three months is one buying season. There was no runway for a slow test-and-learn phase — paid, retention, and content had to launch in parallel and start compounding immediately.
What We Built
Every channel below was built and launched by PSM, then run together as one system — so acquisition, retention, and content fed each other instead of competing for the same budget.
The Results
Revenue performance
- $0 → $50K/month — a full monthly run rate reached in under three months from a cold start
- Paid ads, email and SMS, and content launched together — no channel waiting on another to prove itself first
- Three channels built from scratch — campaign architecture, retention flows, and a repeatable content pipeline
- Built for cadence — the system keeps producing between drops, not just during them
Your brand is next.
365 Collegiate started at zero. The system we built took it to $50K a month in under three months. Let’s build yours.
I’m ready to scale →