Perfect Selection Marketing
PSM, led by four brand owners who have each earned 6 to 7 figures in revenue, was established to bring reliable, experienced leadership to agencies, leveraging their proven success for both their own brands and their clients.
About Us
Mission Statement
At Perfect Selection Marketing (PSM), our foundation is build upon the principles of unparalleled commitment and passion. Inspired by Spencer’s trajectory with the renowned 7-figure brand Habits 365, we channel the wealth of knowledge and expertise garnered from its success into making your brand stand out. We recognize that in the vast realm of marketing, true differentiation emerges not just from strategies, but from the heart of operations. Our distinction lies in our approach.
Vision Statement
At Perfect Selection Marketing (PSM), our foundation is build upon the principles of unparalleled commitment and passion. Inspired by Spencer’s trajectory with the renowned 7-figure brand Habits 365, we channel the wealth of knowledge and expertise garnered from its success into making your brand stand out. We recognize that in the vast realm of marketing, true differentiation emerges not just from strategies, but from the heart of operations. Our distinction lies in our approach.
Communication
At PSM, we believe that clear and consistent communication is the backbone of any successful partnership. We prioritize active engagement with out clients, ensuring they are always aligned with our strategies and actions.
Transparency
Transparency isn’t optional—it’s our standard. We keep our clients informed every step of the way with real-time updates, clear reporting, and honest insights, so you always know exactly where your brand stands and where it’s headed.
Results
We don’t just promise results: we deliver. With a keen focus on positioning our clients in the best possible spotlight, we employ strategies that lead to tangible results.
ABOUT THE FOUNDER
Meet Spencer:
visionary, business owner and brand strategist
Spencer Zied is the founder of Perfect Selection Marketing, a results-driven agency helping clothing brands grow through smart, creative marketing. With a background in brand building and digital strategy—including co-founding the apparel brand Habits 365—Spencer brings hands-on expertise and a passion for turning ideas into impact.
Meet Our Talented Team
Our passionate and dedicated team brings together a diverse range of skills and expertise to deliver exceptional results. From creative visionaries to meticulous strategists, we work seamlessly together to meet and exceed our client’s expectations.
Ethan
Marketing Director
Ethan
Ethan is the strategist behind the ads that don’t just convert—they go viral. As Marketing Director at Perfect Selection Marketing, he leads paid media strategy across Meta and Google, mentors brand owners in 1-on-1 sessions, and helps develop campaigns that spark real momentum. Whether it’s scaling ad accounts, fine-tuning creative direction, or guiding product development—Ethan’s in the trenches with founders every step of the way. Before joining PSM, Ethan built We The Believers, a faith-based clothing brand that’s done over 7 figures in revenue. His content has racked up over 200 million+ views, proving he doesn’t just talk strategy—he lives it. With 8+ years of experience managing Meta and Google ads, he’s a true expert in performance marketing and brand growth. Beyond the numbers, Ethan is driven by purpose. A devoted Christian and endurance runner, he brings a rare mix of grit, discipline, and compassion into his work. His core belief? Stay grounded. Stay committed. Play the long game. Results follow those who never quit.
Kieran
Creative Director
Kieran Palit Lawton
KPL isn’t just a Creative Director—he’s the visionary behind the visuals. At Perfect Selection Marketing, Kieran leads the charge on creative strategy, content shoots, and campaign execution that actually captures attention. From big-picture planning to on-the-ground direction, he’s the guy turning bold ideas into scroll-stopping content. Originally from Rochester, NY and now based in NYC, Kieran brings both creative edge and real-world experience to the table. He studied at Pratt Institute and has led creative direction across multiple brands and campaigns—so when he speaks visuals, he speaks from the field. Off the clock, you’ll find him swimming, hiking, cliff jumping, or chasing sunsets somewhere far from the city. Travel and adventure keep him grounded—and inspired. At his core, Kieran is all about curiosity and authenticity. He’s always pushing for creative that feels real, hits home, and leaves a lasting mark.
Tahmid
Web Developer
Tahmid
Meet Tahmid, a seasoned expert renowned for crafting high-converting email flows, coding efficient marketing funnels, and designing captivating web pages. With a deep understanding of digital marketing dynamics, Tahmid excels in creating email strategies that not only engage the audience but also drive impressive conversion rates. His proficiency in funnel coding optimizes the customer journey, enhancing lead generation and sales. Moreover, Tahmid’s talent in web design ensures that every page he creates is not only visually appealing but also user-friendly, making every visitor’s experience memorable. With Tahmid’s expertise, elevate your digital presence to new heights of success.
Abrar
Graphic Design Specialist
Abrar
Introducing Abrar, a distinguished expert in graphic design whose artistic prowess brings brands to life. Specializing in crafting visually stunning flyers and promotional materials, Abrar has a unique flair for creating designs that not only capture attention but also encapsulate the essence of a brand. His work is characterized by a blend of creativity and strategic thinking, ensuring that each design not only looks great but also aligns perfectly with the brand’s identity and goals. With Abrar’s skills, your brand is not just seen, it’s remembered.
Priom
Digital Media Specialist
Priom
Meet Priom, a talented graphic designer and video editor with a passion for storytelling through visuals. Priom excels at creating stunning designs and dynamic videos that captivate audiences and elevate brands. Whether crafting striking promotional materials or producing engaging video content, Priom seamlessly blends creativity with technical expertise. His ability to translate ideas into compelling visuals ensures every project not only stands out but also resonates with its intended audience. With Priom on your team, your brand’s story will be told with creativity and precision.
Sabbir
Shopify & Email Marketing Specialist
Sabbir
Meet Sabbir, a Shopify developer and Klaviyo expert who specializes in building seamless e-commerce experiences and creating email marketing strategies that drive results. With a deep understanding of Shopify’s ecosystem, Sabbir designs and develops stores that are not only visually appealing but also optimized for performance and conversions. His expertise in Klaviyo allows him to craft personalized email campaigns and automation flows that engage customers and boost sales. Whether building a Shopify store from the ground up or enhancing your email marketing, Sabbir ensures every solution is tailored to meet your brand’s goals. With Sabbir on your team, your e-commerce success is just a click away.