Stop renting attention.
Start building a community.

Most brands spend $15—25 to acquire a customer once, then pay again to get them back. The ambassador system changes that math permanently. Enter your numbers and see exactly how.

What is a brand ambassador program?

A brand ambassador is a real customer who loves your product enough to share it and you build a lightweight system that makes that sharing easy, tracked, and rewarding. Not influencers. Not celebrities. Your actual buyers.

Instead of acquiring a customer and losing them to the algorithm, you convert them into a low-cost acquisition channel: they buy again, they refer friends, and they create organic content your ads team did not have to pay for. The system compounds every month. Your paid ads do not.

3 to 5x
higher LTV vs. standard customers in ambassador programs
$0
CPA on repeat purchases because they come back invested
60 to 80%
lower CAC on referred customers vs. cold paid acquisition
Step 1 · Enter your brand’s numbers
Your current metrics
$
Average revenue per transaction on your store
$
Manufacturing + fulfillment cost per unit sold
$
What you pay today to acquire one customer via ads
10%
Discount code given to regular new customers
Ambassador program settings
15%
Discount offered to ambassadors on first purchase
$5
Community + discount offer converts better than cold ads
20%
% who buy again within 90 days
10%
5%
% who refer 1 customer · commission % on referred sale
Direct friend sales

Beyond referral links, some ambassadors actively sell to friends in their network. Set to 0 to exclude this channel.

15%
Share of ambassadors who actively sell to 1+ friends per month
1.5
Friend purchases per selling ambassador per month
Step 2 · Set your monthly acquisition budget
Monthly ad spend What you put into acquisition this month
$
Step 3 · Your results
Paid ads only
Profit per customer
—
After COGS + CPA + welcome code
Customers from budget
—
Total monthly profit
—
Month 2 profit
—
Ambassador system
Profit per ambassador (sale 1)
—
After COGS + reduced CPA + discount
Ambassadors from budget
—
Total monthly profit
—
Month 2 profit
—

Ambassador system wins by $—

— more profit on the same budget · —x better margins

See If You Qualify
If you spend $10,000 on acquisition this month
Your budget
Paid ads only
—
customers acquired
—
total profit
—
cumulative 6-month profit
Ambassador system
—
ambassadors acquired
—
total profit month 1
—
cumulative 6-month profit
6-month advantage of ambassador system
How the math works: Paid ads profit = AOV − COGS − CPA − welcome discount. Ambassador profit stacks first purchase, repeat purchases, referred customers, and friend sales.
Component Per paid customer Per ambassador
📊

See your full ROI breakdown

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