The Launchpad | Perfect Selection Marketing

The
Launchpad

You have a real brand. You’re getting sales. But your ads are inconsistent, your email is an afterthought, and you’re not sure what’s actually working. Launchpad fixes that with full ad management, UGC, email and SMS flows, and a strategy team that knows DTC clothing.

Apply for Launchpad -> See what is included
For DTC clothing brands doing $15-40k/mo
Habits Greek – $30K to $1.2M
Fig Tree Golf – $0 to $550K
Ironhaven – CPA $50 to $18
Rebirth – $0 to $10K/mo
Habits Greek – $30K to $1.2M
Fig Tree Golf – $0 to $550K
Ironhaven – CPA $50 to $18
Rebirth – $0 to $10K/mo
$0
Habits Greek month
$0
Fig Tree Golf year two
0%
CPA reduction
$0
Rebirth monthly run-rate
The Launchpad System

Four growth layers, one operating rhythm.

Click through each layer. The page now behaves like a guided growth system instead of a static list of services.

01 / Paid Ads
Meta AdsGoogle Ads

We run your Meta and Google ads from day one.

Full management across both platforms. We build the campaigns, write the copy, direct the creative, and optimize weekly so you stop spending your week inside Ads Manager.

1
Your ads start working and stay workingA structure that finds what converts and keeps scaling it.
2
You get your time backAds are fully off your plate, with decisions handled weekly.
3
Every dollar is tracked against revenueCAC and ROAS matter more than reach and impressions.
Campaign build & account structurePixel, audiences, conversion events, and naming conventions set before spend goes live.
Ad copy & hook development6-10 angles built from customer and competitor research.
Creative directionExact shoot direction, format, and objective for every ad.
Weekly optimizationBudgets moved, audiences tested, and losing ads killed every week.
02 / UGC
Creator SourcingCreative Briefing

We make sure your creator content actually runs.

Most UGC sits in your inbox because there was no brief. We source the right creators and give them exact direction so every piece is built for paid media.

1
Fresh creative that convertsA steady UGC pipeline gives the ad account new hooks every month.
2
Real people build trust fastAuthentic customer-style content often beats polished brand shoots.
3
You stop managing creatorsSourcing, briefing, and review are handled before delivery.
Creator sourcingVetted against product type, audience, and content style.
Detailed creative briefsHook, talking points, visual style, format, and CTA.
Content review & approvalAnything that misses the brief goes back for revision.
Ad-ready deliveryCorrect format, aspect ratio, and length for campaigns.
03 / Email & SMS
Flow BuildOptimization

We capture every dollar your ads already earned.

You’re paying to get people to your site. Email and SMS make sure you keep them with foundational flows built in month one and optimized over time.

1
You stop losing revenue at checkoutAbandoned cart flows recover checkouts already paid for by ad spend.
2
Every customer gets more valuablePost-purchase sequences bring buyers back before they forget.
3
It improves the longer it runsFlows are optimized by open, click, and revenue data.
Welcome series3-5 emails across the first 7 days to convert subscribers.
Abandoned cartMulti-touch urgency and soft-offer sequence.
Post-purchaseReview, cross-sell, and repeat-buy sequence.
SMS alertsLaunch, restock, and flash promo messages that get clicked.
04 / Strategy & Consultation
Bi-weekly CallsMonthly ReportingGrowth Direction

You know what is working, what is next, and why.

Bi-weekly calls, monthly reports tied to real revenue, and clear direction for what we are testing and building next.

1
You talk to the people doing the workThe campaign team is on the call, not a relay account manager.
2
Reports that mean somethingCAC, ROAS, LTV, and what those numbers require next.
3
A clear plan, alwaysYou know the next 30 days before the month starts.
Bi-weekly strategy callsPerformance review, priorities, and decisions every two weeks.
Monthly performance reportCAC, ROAS, email revenue, and LTV tracked monthly.
DTC clothing expertiseNo generic playbooks from outside the category.
60-day profitable ads guaranteeProfitable ad performance within 60 days or month three is on us.
When it all comes together

What your brand looks like at month three.

Ads converting profitably on Meta and Google. A UGC pipeline feeding fresh creative every month. Email and SMS flows running around the clock. A strategy team keeping every layer pointed in the right direction.

#
The guaranteeProfitable ad performance within 60 days, or month three is free. No questions asked.
01
Month one: build the machineAccounts, tracking, campaign structure, creator briefs, and core email/SMS flows go live.
02
Month two: find the winnersCreative, audiences, offers, and retention messages get tested against real buying behavior.
03
Month three: compound what worksWinning angles receive more spend, losing pieces are cut, and revenue gets more predictable.
UP
Consistent month-over-month revenue growthNo more random spikes and drops. Paid media running with structure means revenue moves in one direction.
$
Lower CAC the longer we runBetter creative, sharper targeting, and email keeping customers buying again.
OK
Ads off your plate for goodYou run the brand. We run the growth engine.
Before you apply

Built for a specific stage.

Launchpad is for brands with proof of demand that need a better system, not a generic marketing checklist.

Who is Launchpad for?

DTC clothing brands doing roughly $15-40k/month that already have product-market proof but need consistent acquisition, fresh creative, and retention infrastructure.

What changes first?

Tracking, paid campaign structure, ad angles, and the core email/SMS flows. Those are the pieces that remove the most friction fastest.

How often do we communicate?

You get bi-weekly strategy calls, monthly reporting, and clear decisions around what is being tested or scaled next.

Next step

Ready to make
your ads work?

Limited Launchpad spots. Apply and the team will review your DTC clothing brand within 48 hours.

Apply for The Launchpad ->
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