From $600/Month
to $50K+/Month
in Under a Year
How PSM built a full growth system that turned a struggling brand into a $50K+/month machine.
The Background
Iron Haven came to PSM doing under $700 a month in sales. The brand had the bones of something real — strong identity, quality product — but zero infrastructure to grow on.
No ambassador program. No paid ads. No email system. A product catalog that wasn’t converting. They needed a full operating system built from scratch.
The Challenge
When we found Iron Haven, a $55 CPA meant they were burning money on every single sale. No ambassador program, no structured campaigns, no retention system. The product catalog itself needed a full overhaul.
They couldn’t scale what they had. They needed something entirely new.
“PSM helped us improve efficiency, scale with more confidence, and build momentum that showed up in revenue fast. The team really understands how to make the numbers work.”
Ambassador content
Real customers wearing the brand. The acquisition engine that compounds without ad spend.
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Click each pillar to see exactly how we approached it.
Ambassador Program
▾The ApproachBuilt a full ambassador program from scratch — recruiting, onboarding, incentive structure, and tracking. Ambassadors became the primary acquisition engine at a fraction of paid ad cost.
The Game-Changing ShiftInstead of cold traffic alone, we built a network of real customers who wore and promoted the brand daily. Every new ambassador generated compounding revenue that paid for itself repeatedly.
Paid Ads Strategy
▾The Starting PointCPA was $55 on arrival. No campaign architecture, no creative testing, no audience segmentation.
The FoundationRebuilt the entire ad infrastructure. New campaign structure, creative testing cadence, audience targeting based on real customer data.
The ResultCPA dropped from $55 to $13 — a 76% reduction. Same budget, 4× more customers.
Product Optimization & Mentorship
▾The ProblemThe catalog wasn’t built to convert. Pricing, positioning, and presentation all misaligned.
The WorkRefined the catalog — cut underperformers, improved presentation, repositioned hero products. Ongoing mentorship kept the founder executing at a level the business had never seen.
The ImpactStronger product-market fit lifted conversion rates across every channel. Ads worked better. Ambassadors sold more. The whole system compounded.
The Results
Revenue performance
- $600/month → $50K+/month at peak monthly run rate
- First $30K month hit in month 6
- $320K in revenue year to date — up from roughly $7K annualized at the start
- CPA from $55 to $13 — 4× more customers on the same budget
Your brand is next.
Iron Haven started at $600 a month. The system we built changed everything. Let’s build yours.
I’m ready to scale →