From Zero
to $41.6K
in Under 3 Months
How PSM took ACK Avenue from a standing start to $41.6K in sales and 308 orders in under three months — on paid ads and a targeted ambassador funnel.
The Background
ACK Avenue came to PSM from a standing start — no revenue history, no paid account, and no structured way to convert interest into orders.
What the brand did have was a product that supported a $130 average order value. That mattered: at that price point, an acquisition system has enough margin to work with from the very first month, provided it is built properly.
The Challenge
Cold starts have no data to optimize against. No seasoned pixel, no purchase history, no library of proven creative — the paid account had to be built from the ground up before spend could scale with any confidence.
The window was short. Under three months is not enough runway for a slow test-and-learn phase, so the ambassador funnel had to launch alongside paid rather than after it, feeding social proof into the ads while the ads were still finding their audience.
What We Built
Paid acquisition and the ambassador funnel launched together, so the ads had real customer proof to work with from the start instead of waiting on it.
The Results
Revenue performance
- $41.6K in sales from a cold start — built in under three months with no prior revenue history
- 308 orders at a $130 average order value — a price point that gave the acquisition system room to work
- $15K in a single peak week — the ambassador funnel and paid channel compounding at the same time
- Two channels launched in parallel — ads and ambassadors, so neither waited on the other to prove itself
Your brand is next.
ACK Avenue started at zero. Under three months later it had done $41.6K across 308 orders. Let’s build yours.
I’m ready to scale →