Most brand owners look at price, traffic, or ad spend when sales slow down. But there is a deeper issue that hurts growth far more than any of those. It is something that affects product choices on the website and the mindset of the person running the brand. Two patterns create the same outcome. Let […]

No matter how great your product is, how cool your designs are, or how strong your message sounds, there’s one thing that can quietly destroy your brand from the inside out. It’s not your competitors, the economy, or even the algorithm. It’s something far more personal the help-rejecting complainer. What is a Help-Rejecting Complainer? A