Back in 2016, I was running a clothing brand that did about three thousand dollars in total sales. Not per month. Total. Fast forward to 2026, and that same brand has generated over ten million dollars in sales. This post breaks down exactly how my thinking changed over that decade and how I would build […]

Most clothing brands do not fail because the clothes are bad. They fail because the offer is broken and the owner cannot see it. Back in 2016, I was running what I thought was a real brand. It did about three thousand dollars in total sales, not per month, total. Since then, through my own

Most clothing brands do not die because of bad designs, weak ads, or a lack of effort. In fact, many of them were doing everything right. They had strong momentum, loyal customers, effective marketing, and products people genuinely loved. Then one day, they disappeared. No announcement. No explanation. Just gone. Over the years, we have

Most clothing brands fail not because of bad products or weak designs, but because they misunderstand the person on the other side of the screen. After working with hundreds of apparel brands and building Habits 365 into a million dollar per year business, one pattern shows up again and again. Brands guess instead of listening.

The Million-Dollar Reality Check I have watched a lot of clothing brands completely blow it. Not because the founders were lazy or untalented. Not because the designs were bad. Most of the time, brands fail because the owners do not understand how this business actually works. I have been in this space for nearly a

In 2026, the try hard influencer era is officially over. What is taking its place is far more powerful: unfiltered content built on real people, real reactions, and real connection. As audiences grow tired of staged perfection, brands that embrace authenticity are the ones earning trust, attention, and long term loyalty. For clothing brands and

When many people first enter the marketing world, they are told success follows a simple formula. Flash luxury cars. Show expensive watches. Display stacks of cash, massive homes, and highlight reel lifestyles. For years, this version of flex marketing dominated social media feeds. The reality is, most of the people pushing this formula were not

If you are a brand owner looking to stay ahead in 2026, there is one marketing shift you cannot afford to ignore: privacy-first marketing and trust building. This is no longer optional. It is the future of how successful brands operate. Consumers today are more protective of their data than ever before. Brands that fail

There’s a topic most creators and entrepreneurs avoid because it makes people uncomfortable. Everyone talks about strategies, secrets, and shortcuts, but very few talk about the real enemy holding brands back: the poverty mindset. Before you focus on ads, branding, websites, or new tactics, you must address how you think. If your decisions come from

Growing a brand in today’s fast-moving digital world requires more than a single strategy. It takes creativity, consistency, and a willingness to adapt to what is working right now. At Perfect Selection Marketing (PSM), we work with brands every day to help them create opportunities, reach new audiences, and grow their revenue. In this post,