Built from scratch.
Zero. to
$10K.
PSM built Rayo Energy from the ground up — photos, website, brand ambassador program, and paid ads — delivering $10K in new revenue from a cold start.
The Background
Rayo Energy came to PSM with a product ready to launch — and nothing else. No photos, no website, no ad account, no audience, and no ambassador network. The mandate was total: build the entire brand infrastructure from zero and make it drive real revenue.
PSM delivered a complete, end-to-end build — professional product photography, a conversion-ready website, a structured brand ambassador program, and a live paid media system — all activated together. The result was $10K in new revenue generated from a standing cold start.
The Challenge
Building a consumer beverage brand from scratch is one of the hardest things in e-commerce. Every lever that drives sales depends on another one being built first — you can’t run ads without creative, can’t convert traffic without a website, can’t build trust without social proof. Everything has to come together at once.
Rayo Energy had none of it. No photography to build ads or a website from. No site to send traffic to. No ambassador network to generate organic credibility. No pixel data to target with. PSM had to build the entire stack in the right sequence — and make it work before momentum was lost.
Need the whole system built? Let’s talk about your full build.
Yes, let’s talk →The Strategic Approach
A full-stack build requires the right sequence. Click each to see how we built every layer of Rayo’s growth system.
Photography & Creative Assets
▾The FoundationYou can’t sell what you can’t show. Before ads, before a website, before ambassadors — Rayo needed creative assets that made the product impossible to ignore. PSM produced professional product and lifestyle photography purpose-built to perform across every surface: ads, website, social, and ambassador content.
The ExecutionPhotography was shot with the downstream in mind — hero images for the website, cropped formats for paid ads, lifestyle content for ambassador activation, and product-on-background stills that could flex across all placements. Creative built for the whole system from day one.
The ImpactStrong creative is the single highest-leverage investment in consumer brand building. Every other channel in the system ran on these assets — and better creative meant lower CPMs, higher CVR, and stronger trust across every touchpoint.
Website Build
▾Conversion-First DesignDriving traffic to a weak site is burning money. PSM built Rayo’s website from zero — designed around conversion, not just aesthetics. The site needed to establish credibility instantly, move visitors toward purchase, and serve as the clean conversion endpoint for every paid media dollar spent.
Built for the AdsThe site and the ad account were built in coordination. Landing page structure, copy hierarchy, and product presentation were all aligned to continue the message from ad to checkout — reducing drop-off and improving the efficiency of every campaign run against it.
The ResultA live, fully operational e-commerce site ready to receive paid traffic from day one — and designed to convert it.
Paid Ads
▾Zero Data, Zero ShortcutsCold ad accounts don’t forgive sloppy structure. PSM built Rayo’s paid media from scratch — campaign architecture, audience framework, and creative rotation all designed to generate clean learning data as fast as possible without burning budget on the ramp-up.
The ApproachEarly campaigns were built for signal, not scale — controlled variables, fast creative iteration, and a budget strategy that rewarded what worked and cut what didn’t, often within days. As the account matured, spend followed performance.
The Compounding EffectEach week of data made the next week’s decisions sharper. By the time the account had real spend behind it, it was operating with the efficiency of a seasoned account — in a fraction of the typical ramp time.
Brand Ambassador Program
▾Why Ambassadors MatterPaid ads buy attention. Ambassadors build trust. In the energy and beverage space, peer recommendation is one of the highest-converting signals a brand can generate — and it compounds over time in ways that ad spend alone can’t replicate.
The BuildPSM structured and launched a brand ambassador program for Rayo from zero — identifying the right profiles, building the onboarding system, and activating ambassadors with clear creative direction aligned to the paid media strategy. Ambassador content fed back into the ad account as user-generated creative, extending reach and reducing CPMs.
The IntegrationThe ambassador program wasn’t separate from the growth system — it was part of it. Organic social proof reinforced the paid channels, and ambassador content gave the brand presence beyond ad placements, building the kind of credibility that converts cold audiences.
The Results
Full system build — cold start to $10K in new revenue
- Professional photography first — product and lifestyle assets built for every channel before anything else was launched
- Conversion-ready website — e-commerce site built in alignment with the ad strategy so every traffic dollar had somewhere to convert
- Paid ads built from zero — campaign structure designed for fast learning with no historical data to rely on
- Ambassador program activated — structured, launched, and integrated with paid channels to extend reach and reduce CPMs
- $10K in new revenue — generated from a complete cold start across all four channels working as one system
Your brand is next.
Rayo Energy went from zero assets and zero revenue to a fully built brand generating $10K. If you’re ready to build the whole system — let’s talk.
I’m ready to grow →